{"id":995,"date":"2011-05-18T17:15:57","date_gmt":"2011-05-18T20:15:57","guid":{"rendered":"http:\/\/blog.ta.org.br\/2011\/05\/18\/the-difference-campaign\/"},"modified":"2011-05-18T17:15:57","modified_gmt":"2011-05-18T20:15:57","slug":"the-difference-campaign","status":"publish","type":"post","link":"https:\/\/transporteativo.org.br\/ta\/?p=995","title":{"rendered":"The Difference campaign"},"content":{"rendered":"<p>Please compare:<\/p>\n<p><a href=\"http:\/\/www.ta.org.br\/blog\/pocket.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ta.org.br\/blog\/pocket.jpg\" width=450 alt=\"The Difference campaign\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.ta.org.br\/blog\/body.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ta.org.br\/blog\/body.jpg\" width=450 alt=\"The Difference campaign\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.ta.org.br\/blog\/mood.jpg\"><img decoding=\"async\" src=\"http:\/\/www.ta.org.br\/blog\/mood.jpg\" width=450 alt=\"The Difference campaign\" \/><\/a><\/p>\n<blockquote><p>click on images to see full-size<\/p><\/blockquote>\n<p>These advertisements were created and produced by Mikael Correa, a Brazilian adman.<\/p>\n<p>He is also an urban bicyclist and designed the campaign with the purpose of making a comparison, through images, between motorized and human transportation, and the consequences of our choices not only for the environment but for our own life.<\/p>\n<p>Mikael has kindly donated these three posters and ads to Associa\u00e7\u00e3o Transporte Ativo. See more about us <a href=\"http:\/\/www.ta.org.br\/site\/meio.htm#eng\">here<\/a>.<\/p>\n<p>In our opinion, the advertisements are brilliant, a mix of subtle intelligence and fine mood. We are extremely grateful. Like Mikael, our actions are focused on contributing to raise bicycle awareness. The ads are going to be a first-rate way of doing that.<\/p>\n<p>And about you: have you ever made a comparative test in your day-to-day living?<\/p>\n<p><center>..::..<\/center><\/p>\n<li><em>You could use the ads freely, under the following conditions: you are free to share, you must attribute the work, you may not use this work for commercial purposes<\/em>.<\/li>\n","protected":false},"excerpt":{"rendered":"<p> <a class=\"more-link\" href=\"https:\/\/transporteativo.org.br\/ta\/?p=995\"><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[64,11,44,24,18],"class_list":["post-995","post","type-post","status-publish","format-standard","hentry","category-mobilidade","tag-arte","tag-ativismos","tag-dicas","tag-publicidade","tag-ser-ciclista"],"_links":{"self":[{"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=\/wp\/v2\/posts\/995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=995"}],"version-history":[{"count":0,"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=\/wp\/v2\/posts\/995\/revisions"}],"wp:attachment":[{"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/transporteativo.org.br\/ta\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}